Client : BELEARN
Date : APR, 2020
Design : 臨時開張 OPENO.HK
Photography : 臨時開張 OPENO.HK
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Concept :
「BELEARN」希望以更概括的方式去向大家推荐某一种风味的咖啡豆，即使是刚刚开始接触咖啡的朋友也可以比较直观地做出选择与偏好，100g/200g的容量可以尽可能地去保持咖啡豆的新鲜风味，同时给想尝试更多不同品类豆子的朋友更适合同时购买的选择。
Date : APR, 2020
Design : 臨時開張 OPENO.HK
Photography : 臨時開張 OPENO.HK
_
Concept :
「BELEARN」希望以更概括的方式去向大家推荐某一种风味的咖啡豆，即使是刚刚开始接触咖啡的朋友也可以比较直观地做出选择与偏好，100g/200g的容量可以尽可能地去保持咖啡豆的新鲜风味，同时给想尝试更多不同品类豆子的朋友更适合同时购买的选择。
考虑到「BELEARN」是一个拥有自己的调性的独立咖啡师品牌，我们尝试在包装生产成本及视觉呈现之间寻求平衡点。触感和使用感是人群在接触产品的第一感官感受，是除去好看照片外最真实的存在。在设计方案中我们更希望把多的预算应用在提升包装质感上，统一的外盒结构配合可替换式风味信息卡，在降低生产和库存成本的同时，也为包装后续的延展提供了简单的解决方案。我们不希望过于花哨的图形掩盖了产品本身的属性，而是通过外盒和内盒的图形镂空，营造包装正面的视觉层次感。
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「BELEARN」 hope to recommend a kind of flavor of the coffee beans in a general way.Even if you are beginning to coffee beans, you could find the coffee beans with your preference intuitively. 100 g / 200 g capacity can keep the fresh flavor as much as possible.
Considering 「BELEARN」 is an independent barista brand with its own tonality, we tried to balance the cost of packaging production and visual presentation. The sense of touch and usage is the first sensory experience when you get the product, which is the most real existence except photos. In the design scheme, we hope to apply more budget to improve the packaging texture. The unified outer box and replaceable flavor information card not only reduce the production and inventory cost, but also provide a simple solution for the extension of packaging. The loud graphics may cover the properties of product, so we use the outer box and inner card hollow to create visual layering of package front.
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Copyright © 2020 臨時開張 OPENO DESIGN. All rights reserved.
「BELEARN」 hope to recommend a kind of flavor of the coffee beans in a general way.Even if you are beginning to coffee beans, you could find the coffee beans with your preference intuitively. 100 g / 200 g capacity can keep the fresh flavor as much as possible.
Considering 「BELEARN」 is an independent barista brand with its own tonality, we tried to balance the cost of packaging production and visual presentation. The sense of touch and usage is the first sensory experience when you get the product, which is the most real existence except photos. In the design scheme, we hope to apply more budget to improve the packaging texture. The unified outer box and replaceable flavor information card not only reduce the production and inventory cost, but also provide a simple solution for the extension of packaging. The loud graphics may cover the properties of product, so we use the outer box and inner card hollow to create visual layering of package front.
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Copyright © 2020 臨時開張 OPENO DESIGN. All rights reserved.
