项目名称  Project ：凯迪拉克品牌空间

项目地址  Location：中国 上海

建筑设计  Design：GENSLER

拍摄委托  Commission：GENSLER

建筑摄影  Photographer：Blackstation  / Kevin Sun

Cadillac House

Shanghai, China

Building off the success of the Gensler-designed Cadillac House Soho in New York, Cadillac House in Shanghai is a synergistic effort accomplished across Gensler teams in New York, Chicago, Detroit, and Shanghai. The project expresses the "world within Cadillac," an inward expression of the company's past, present, and future; and "Cadillac in the world," an outward perspective focused on its global image. To expand on the well-established brand values rooted in American tradition, a thematic, three-level visitor journey with hospitality at the ground level, education on the second floor, an art-gallery and exclusivity at the third. As visitors ascend, engagement with the brand deepens, with cultural moments, digital and tactile exhibits, a music library, materials display, interactive touchpoints, and personalized moments to create a holistic journey.