Arc'teryx
GORE-TEX PRO

We directed and designed the latest campaign for the release of the new GORE-TEX PRO and the new ALPHA SV jacket. Combining live-action, CG and 2D elements into a design system, 4 new films and a brand new iconography language. We worked closely together with an amazing team at Arc'teryx to create this mountain of a project. We partnered up with Relay Studio for editorial, design and animation of the 2D elements. All credit for the amazing live-action footage goes to Arc'teryx and the respective teams!  Shout to a great client and a great team of artist who helped us make this happen. 



A few things that didn't make the cut.


Credits

From Kühl & Han
Direction, Design & Animation: Kühl & Han
2D Design & Animation: Relay Studio
Editor: Relay Studio
FX Artist: Giedrius Paulauskas
Reel music: A.Dixen

From Arc'teryx
Art Director, Director: James Kim
Outdoor Video: Breath Light Media
Studio Video: Devin Karringten
Editor: Matthew Dean
Sound & Music: Jolin Ras
B&W Photography: Fahim Kassam, Dennis J Lin
Outdoor Photography: John Price
Vocals: Andia Winslow
Writer: Josh Barringer
Producer: Diana Brucculieri, Kaitlyn Stewart
PM: Tina Henderson



Arc'teryx GORE-TEX PRO
1.5k
11.2k
50
Published:

Arc'teryx GORE-TEX PRO

We directed and designed the latest campaign for the release of the new GORE-TEX PRO and the new ALPHA SV jacket. Combining live-action, CG and 2 Read More
1.5k
11.2k
50
Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives