Casa Valduga: Storia
Storia is a particular wine. The label is the result of a selection of the best wine barrels produced only in exceptional harvests. 5,000 bottles were produced, sold out in the first week. More than sales, the campaign aimed to generate brand value by counting each chapter of this artisanal production in the form of poetry.
Storia is a particular wine. The label is the result of a selection of the best wine barrels produced only in exceptional harvests. 5,000 bottles were produced, sold out in the first week. More than sales, the campaign aimed to generate brand value by counting each chapter of this artisanal production in the form of poetry.
Storia's concept brings together all the elements associated with a writer. The pipe, the various scraped sheets of paper and the mist that gives an almost mystical air to the piece. All this poetry was produced only with the product still, the initial pieces of the concept inspired an audiovisual production that follows the same art direction.
Job for aldeia.biz client Casa Valduga
