Pricer Plaza, is a platform for collecting several services that enable new business models for digitizing stores. The new platform expands Pricers' already successful infrastructure for real-time store operations with a number of innovative new products and technologies that further enhance efficiency and the customer experience.

The green color is identity-bearing for Pricer's strong brand. This is reflected in the new logo "the Plaza" that symbolize a collection of services. The color palette was expanded with colors, gradients and the dark blue tone to enliven the brand.

Client: Pricer

Year: 2020