Vocalime designs and publishes innovative experiences for voice assistants, in particular specializes in Skills for Amazon Alexa.
Skills are for Alexa what Apps are for Smartphones. These are applications created by third-party developers that allow users to access additional features. Like mobile apps, Alexa skills can be of any type: games, news, entertainment, home automation control, information.
Vocalime has developed some of the most successful Skills available on the Alexa Italian Store: Parola magica, Crea squadre, Doppio passo.
The main goal for this Brand Identity project is the design of a visual system able to make the user feel that every skill developed by Vocalime is part of the same set. The message to convey is the vertical experience in the voice sector.
The designed logo acts as a container for the icons of Vocal Skills within Amazon Alexa, giving recognition and consistency to the brand. The round shape was chosen precisely to fit perfectly to the standards of Alexa.
Brand Identity Design by Valerio Labaro
Logo animations by Cesare Francini
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