I was approached by STN Digital to assist in creating graphics for the Green Bay Packers to honor their 6 players who are on the NFL Top 100 list. This list is voted on by the players and is a yearly honor to be included.

This year six players were honored including Aaron Rodgers, Aaron Jones, Davante Adams, David Bakhtiari, Preston Smith, and Za’Darius Smith. These graphics needed to match the specific branding for the season that the Packers were using. I opted to make the backgrounds bright yellow so they would contrast with the green that usually dominated their timeline. This would ensure that they would be easy to spot while scrolling aimlessly on their feed. I also wanted to make sure the ranking was dominant in the graphics so I placed each player in front of the large number of their rankings.

These graphics were posted on the Packers social media pages which garnered 376,800+ likes and 3,400+ comments on Instagram and 19,500+ Likes and +3,250 retweets on Twitter.