何干 · 大红碗
这是一款来自中国陕西的白酒。产品的名称发音在中文中和“喝干”的发音非常接近。而在中国，干杯后，将容器翻过来，没有液体滴落，表示是真的喝干了这一杯。我们将这一动作进行了捕捉，进而视觉化演绎，就是将三个喝干了的碗扣在一起，来表示“喝干”的概念。并且陕西民风彪悍，人们也经常用碗来喝酒，以示豪迈和热情。用这一独特的容器造型，将品牌也深深的刻印在了消费者的心里。
This is a white spirit product from Shaanxi Province, China. In Chinese, the product name (何干) sounds very similar to “喝干”, which means drinking up. Chinese people tend to turn the container over after drinking up, showing that they indeed have drank all the liquor. This custom is captured and visualized in the design with three bowls reversely stacked up since bold and passionate people living in Shaanxi usually use the bowl to drink white spirit. The unique product appearance also makes the brand imprinted on consumers’ memory.
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