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    For my Master Thesis I chose to do an analysis of Brand Experience, focusing on shopping experience and how it can strengthen a Brand. As a Case … Read More
    For my Master Thesis I chose to do an analysis of Brand Experience, focusing on shopping experience and how it can strengthen a Brand. As a Case Study I chose to identify an own shopping experience concept for the Brand Moleskine. By creating an own shopping experience the company gives the consumer a place where they can actually interact with the product and see the Brand's values. Through the new shopping retail possibilities, more interesting and memorable experiences can be created to gain customer satisfaction. The retail places become no longer just places to buy things, but places to learn, interact and share with others. Read Less
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