BIÂN
Located in downtown Chicago, BIÂN is a social gathering space for holistic well-being and comprehensive private health. C.Witzel collaborated with interior design firm Studio K to create a wordmark and visual identity system that captures the essence of the brand's mission and purpose. The simple wordmark strives to balance athleticism elegance. The system utilizes layered neutrals and an abundance of white space which were pulled directly from the interior materials palette.
CREDITS: Chad Witzel - Logo, Brand Development / Studio K - Interior Design
