The final design solution celebrates the history of Alberta and the prairies, while using dynamic colours to represent the futuristic and forward looking qualities of Seton. The brief was to represent the community using three different yet unified panels that would be visible for those driving by Seton on the highway. 

Mock-up showing what the posters would look like when driving by Seton on the highway. 

Initial rough/ colour exploration. 

Colour rough of the initial concept, which was to represent Seton as a community of the future. 

Line drawing for the initial concept of the "community of the future." 

Initial thumbnails exploring different ways of representing Seton.