Redesign of AirAsia App that Drives 200%+ Increase in Revenue Contribution and 3m Downloads.
This was a redesign project of AirAsia App in 2012. AirAsia is the world's best low-cost airline, and a pioneer of low-cost travel in Asia.
I'm Borrys Hasian. Former Head of UX & Design at Rakuten Viki. I'm a Google Expert in UX/UI, a Google Launchpad Global Mentor, and Founder & CEO of Circle UX, a design and innovation company.
Early Concept Prototype
I used HTML/CSS/Javascript for this early prototype.
The very first prototype.
The Old App.
The old app with excessive use of red and cluttered interface.
Some Sketches and Flows
Several Prototype Iterations
The App as of June 2012
The new app had 38% fewer screens. Took only around 13 screens to complete the booking process (I know we still can improve), compared to 30+ with the old app.
The Results Speak for Themselves
