When everything is crumbling around you, you have two choices: the easy way out or the determined way forward. This Lacoste campaign tells the story of this decisive moment – when taking a risk is the most beautiful thing to do.
_Making-of
_CREDITS
agency — BETC
chief creative director — Rémi Babinet
creative directors — Aurélie Scalabre, Olivier Aumard, Damien Bellon
copywriter — Olivier Aumard
art director — Aurélie Scalabre
assistant art director — Jessica Fecteau
account managers — Bertille Toledano, Gaëlle Gicqueau, Fanny Buisseret
strategy — Philippe Martin-Davies
director — Megaforce
dop — Bradford Young
production — Iconoclast
post-production — Time Based Arts
_AWARDS
Cannes Lions / Grand Prix — film / tv/cinema film: sector > retail
Cannes Lions / Gold — film craft / production > production design / art direction
Cannes Lions / Silver — film craft / production > direction
Cannes Lions / Silver — film craft / production > cinematograhy
Cannes Lions / Bronze — film craft / production > achievement in production
D&AD / Yellow Pencil — production design / film advertising
D&AD / Graphite Pencil — cinematography / film advertising
D&AD / Graphite Pencil — art direction / art direction for film advertising
D&AD / Graphite Pencil — visual effects / compositing
D&AD / Wood Pencil — visual effects / special effects
D&AD / Wood Pencil — film advertising / tv commercials 61-120 seconds
One Show / Gold Pencil — film / single
One Show / Gold Pencil — moving image craft / cinematography
One Show / Gold Pencil — moving image craft / direction
One Show / Silver Pencil — moving image craft / visual effects
D&AD / Graphite Pencil — cinematography / film advertising
D&AD / Graphite Pencil — art direction / art direction for film advertising
D&AD / Graphite Pencil — visual effects / compositing
D&AD / Wood Pencil — visual effects / special effects
D&AD / Wood Pencil — film advertising / tv commercials 61-120 seconds
One Show / Gold Pencil — film / single
One Show / Gold Pencil — moving image craft / cinematography
One Show / Gold Pencil — moving image craft / direction
One Show / Silver Pencil — moving image craft / visual effects
Eurobest / Grand Prix — film craft
Eurobest / Gold —film craft / cinematography
Eurobest / Gold — film / travel, leisure, retail, restaurants & fast food chains
ADC / Gold — craft in video / cinematography
ADC / Silver — television / film / online video
ADC / Silver — craft in video / direction
Eurobest / Gold —film craft / cinematography
Eurobest / Gold — film / travel, leisure, retail, restaurants & fast food chains
ADC / Gold — craft in video / cinematography
ADC / Silver — television / film / online video
ADC / Silver — craft in video / direction
Clio Awards / Gold — film craft / cinematography
Clio Awards / Silver — film craft / visual effects
Clio Awards / Silver — fashion & beauty / marketing
Clio Awards / Bronze — film / 61 seconds to 5 minutes
Club des DA / Gold — film / cinéma
Club des DA / Gold — production film publicitaire / réalisation
Club des DA / Gold — production film publicitaire / montage
Club des DA / Silver — production film publicitaire / direction artistique
Club des DA / Silver — production film publicitaire / direction de la photographie
Club des DA / Bronze — production son / musique synchronisée
Club des DA / Bronze — production son / musique synchronisée
London International Awards / Grand Prix — tv / cinema
Adforum PHNX Tribute / Grand Prix
Adforum PHNX Tribute / Gold — film / direction & cinematography Andy Awards / Gold — craft
Shark Awards / Bronze — film craft / international / editing
Shots Awards — vfx company of the year / time based arts
Shots Awards — editor of the year
Shots Awards — editing house of the year / final cut
Grand Prix Stratégies Publicité / Grand Prix — luxe
Grand Prix Stratégies Publicité / Gold — luxe
Cresta Awards / Gold — luxury & fashion / high fashion apparel
Cresta Awards / Gold — moving image / tv or commercial over 60 seconds
Gerety Awards / Gold — draft cut
Short Shorts / Sunrise CineAD Award
Cresta Awards / Gold — moving image / tv or commercial over 60 seconds
Gerety Awards / Gold — draft cut
Short Shorts / Sunrise CineAD Award
Epica Awards / Gold — direction / cinematography
Epica Awards / Gold — luxury & premium brands
Adforum Business Creative Report / Most awarded campaign in 2020 — luxury
Epica Awards / Gold — luxury & premium brands
Adforum Business Creative Report / Most awarded campaign in 2020 — luxury
