This is not a camouflage
Agency: Lemontea Creatives
This campaign was designed for the international environment week 2017 to put light on the effects of human interference in the habitats around him. The title 'This is not a camouflage' tries to say that the camouflage is not by choice and they are nearly or already extinct. All the camouflaged animals stand in the heart of cities cos, that is where all the ghosts of those species ended up as many commodities and pride symbols we possess. This is a edge of a cliff time for us and our co-beings and each step should have a sense of co-existence.