Mark
The inspiration behind this mark being the M of his initials, to me, could read as two roofs. I purposely placed them over the C to represent the new homeowner, as it is Max’s profession to find amazing homes for buyers.
Execution
From there we worked on his business card, letterhead, brand guide, and style guide. We wanted to be able to use the modular pattern of the abstract M in a few of his pieces, which ended up being used for all of his signage. His business card used a custom formation of the logo within the diamond shape that fit along nicely with patterns. The style guide was composed of color codes, color ratios, a logo usage guide, pattern guide and examples of how to use them all together. You can flip through a few pages below.
Conclusion
I think the main take away from Max’s brand package was that it was something new that could be appreciated from a young and old audience. We used colors that were not trendy, but also not old fashioned, something fresh for the real estate market. That paired with the clean mark and pattern to show creative tailor-made to his individual style.
Maximillian Corwell Real Estate
Branding / Logo Design / Brand Identity / Typography / Brand Guide / Logo / Mark / Seal
by Kevin Craft
