Assessment
Stag Stalker Wine is a new wine estate located in the area of Pienza Tuscany, Italy. Our goal was to create a wine that would convey the same traditional values that enable the product to compete with other successful brands of wine.
Brand Story
Tuscany is the region with the oldest winemaking traditions, almost everyone is engaged in winemaking. They cultivate, cherish and take care of young and centuries-old vine seedlings like their children. In such a family the founder of “Stag Stalker” was born.
He was creating the best traditional signature wines with his grandfathers, flavoring them with a good combination of love and craftsmanship of the younger and elder generations.
The Solution
The brand Stag Stalker is designed in the style of animal “Deer”, an ancient style of font where letters are shaped in a form of Deer.
The body of the Stag Stalker incorporates the mythical animal Deer and Wine seedling, which signify the beginning of something new and vigorous. Emulating the simplicity of the design, the sequel of packaging design and branding elements were created.
As a result, we created a brand that diverges from the popular mass-market bias, yet embraces simplicity and distinguishes it from competitors, solving the problem of the new market player.
