Juvia is a bike brand focused on serving the female cycling community. The brand desires to fill the gap in market for bike models with female-specific geometry.​​​​​​​
Juvia is named after the Brazil nut tree, thus the stylized tree symbol.
Since the logos would appear in different parts of the bike, the logo system was designed to be flexible enough to work either as a head badge or as a horizontal/vertical decal on the tubes.
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Juvia
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Juvia

PROJECT: BRAND IDENTITY

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