UMBRA
Client:
Deliverables:
Editorial Design
Industry:
Location:
Abu Dhabi, United Arab Emirates
Year:
2020
Beads have played a key role in human history. They have been viewed as mystical objects, jewels, talismans, and meditation items. No matter the origin or material, beads have been close to the human body and soul for centuries.
Umbra has been an essential product for almost every man in the Arab world.
No gulf man feels whole unless it has Umbra with him. Now, Umbras are a traditional, cultural accessory perfectly depicting an eternal flow. Umbra now reflects modernity and our current lifestyle. Commonly used during praying rituals and as worship loops, their simplicity and captivating beauty have turned them into a fashionable article.
Umbras are comforting, soothing…a reason for your fingers to move while your mind wanders.
