Westpac - Black card

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  • Integrated digital campaign for Westpac's most rewarding card Altitude Black.
    I was given an opportunity to come up with series of digital concept & exections.
    -Standard banner
    -Contexual banner
    -Geo-targeted banner
    -Dynamic scraping banner (Expedia & Ticketek)
    -Interactive/dynamic banner
    -Interactive ipad ad
    -Interactive landing page
    -Interactive outdoor adshell
    -Digital billboard
    -Responsive landingpage (Desktop & smartphone)
    Other credit:
    Clare Austin (Copywriter)
    Karl Raynold (Digital CD)