MAUI - Inspired by Mecca Cosmetica.
MAUI is a range of body care products tailored specifically for men.
MAUI is based off the Maori demigod who slowed the sun and pulled New Zealand's North Island into existence. Many of the countries cities are named after this myth, and this was implemented into the creation of my brand.
The Launch of MAUI introduced three products -
MAUI is a range of body care products tailored specifically for men.
MAUI is based off the Maori demigod who slowed the sun and pulled New Zealand's North Island into existence. Many of the countries cities are named after this myth, and this was implemented into the creation of my brand.
The Launch of MAUI introduced three products -
Te Kauwae a Maui - Coconut Hand Wash.
This product represents Cape Kidnappers, which can be found in Hawkes Bay. The Te Reo name for the Cape is 'Te Kauwae a Maui' - which translates back to; 'The Fish Hook of Maui'. This is represented through the name, and the imagery on the packaging.
The product itself is a Coconut Hand Wash, to imply the strength of man.
Te Upoko o te ika a Maui - Coconut Hair Wash.
This product represents Wellington of New Zealand. The name of the product in English translates to 'The Head of the fish of Maui'. This is shown through the name, the imagery on the box, and the product itself, which is a Coconut Hair Wash.
Te Pito o te ika a Maui - Coconut Body Wash.
The third and final product in the launch represents Taupo/Lake Taupo of New Zealand. The name translates to 'The navel of the fish of Maui'. The flow on imagery suggests the lower half of the body, which is also shown through the product itself again.
The theme of all three products tie in together to create a grand symbolism that reflects back to the Maori tales and history.
The product itself is a Coconut Hand Wash, to imply the strength of man.
Te Upoko o te ika a Maui - Coconut Hair Wash.
This product represents Wellington of New Zealand. The name of the product in English translates to 'The Head of the fish of Maui'. This is shown through the name, the imagery on the box, and the product itself, which is a Coconut Hair Wash.
Te Pito o te ika a Maui - Coconut Body Wash.
The third and final product in the launch represents Taupo/Lake Taupo of New Zealand. The name translates to 'The navel of the fish of Maui'. The flow on imagery suggests the lower half of the body, which is also shown through the product itself again.
The theme of all three products tie in together to create a grand symbolism that reflects back to the Maori tales and history.
When the box is opened, it reveals the three products, along with an illustrative and informative sheet attached to the top of the box. The three products are laid out so that the names correlate with the ones on the information sheet, and so that the illustrations on the box create a flowing effect.
Once the individual boxes are lifted up, you are given a bit of information about the origin of the name, and a very short story that ties all of the products together, this adds to the user experience and informs the consumer about the products that they have purchased.
The top of the individual boxes display the logo and the product names. This creates a sense of recognizability within the brand.
MAUI in further development will be implementing more new products tailored specifically for men, with continuous flow on images to create a full set.
Stay tuned.
