Brasgroup
Client: Brasgroup
Location: Brazil
Industry: Pets & Babies
Industry: Pets & Babies
Agency: Palp® Studio
Creative Designer: Priscylla Nunes, PSNDesign
About
The new brand for Brasgroup. A product importing company pets and babies in Brazil.
Concept
With the merger of the two companies, the challenge was to create a brand that is strong, that demonstrates the experience of the two companies in one. A company with dynamism, that is modern, that shows care and affection, since that is how Brasgroup works.
The challenge was to create something innovative, modern and with a strong message. Something that represents that the company is concerned with improving the daily lives of fathers and mothers. A current brand, strong and a little daring. With a joyful, dreamy and adventurous concept.
For the construction of the Brasgroup brand, I created a completely casual logo that, at the same time, conveys security, elegance and even a little daring. With these elements the brand manages to be modern, dreamy and cheerful.
The construction of the identity is based on using colors for the 2 areas: Brasgroup pets and Brasgroup baby, adding to the look of the brand and highlighting each of these segments in the market. Green is the color of nature, animals, free and natural life. Yellow is the color of the Sun, of Birth. It's light, energy. And joy. Black is the color of elegance. It conveys safety and quality in the products it sells.
Our Work
Brand Design
Concept Development
Print Design
Visual Identity
Concept Development
Print Design
Visual Identity
Packaging Design
