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    Re-conceiving ecodesign beyond statistics, material or sacrifices
GreenHouse Effect
Ecodesign beyond statistics, materials and sacrifices
The GreenHouse Effect was a conceptual exploration and exhibition probing the approaches of ecodesign: particularly, can we appeal to the emotion (rather than guilt or sacrifices) to seduce people into more ecofriendly habits?

Showcased at Singapore Design Festival 2007.
Lullaby Plug draws upon the familiar, nostalgic object from childhood – a pull-string toy – to encourage electricity-savings. Using a simple, analog interface (rather than the typically complicated timer-circuits) make it easier for everybody to do their parts to prevent over-charging or drawing vampire currents.

Honorable mention, RE:VISION Design Award 2010
There is an ingrained habit for recycling newspapers in most households; however, the process could use some help in both aesthetics and convenience.

Sized perfectly for broadsheets and tabloids, the leather PaperHaus boasts a series of design details to make it simpler for users, from storage, tying, weighing to eventual removal. 

Featured in Her World & SPACE magazine