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    Situation Star Trac Fitness, a privately-held company and the No. 4 fitness equipment manufacturer in the world, came to us with a desire to gro… Read More
    Situation Star Trac Fitness, a privately-held company and the No. 4 fitness equipment manufacturer in the world, came to us with a desire to grow their business and expand market share against their larger, publicly-held and big-budget competitors. However, a major hurdle in front of them was that market growth in the category had stagnated and unless you were one of these highly visible brands, you weren’t on many gym owners’ radar screens. This was even more the case internationally. The problem became pretty clear Read Less
    Published:
2008 Star Trac Catalog Cover
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread
2008 Star Trac Catalog Spread