Smile+ Dental Clinic is a comprehensive dental centre in Sydney, NSW, Australia using state-of-the-art technology and the latest techniques to provide more accessible dental services to the general public.

The challenge for designer is creating a brand identity consisting of a logo and pattern associated with the brand name, in a minimalist and impressive style. The represent colors of the brand must be medical-related and environmentally friendly. As a result, the logo is a combination of the smile symbol and the plus sign and cyan, dark spring green and grey are the main colors.