"Print bar" is becoming more than just a service for printing on clothing. The brand supports and develops a community of designers and illustrators — people who create new images.
Our task was to develop a complete visual that expresses the idea of infinite freedom for expression and at the same time the technological nature of the service.
"Print bar" provides space and tools for any creative person to express themselves. At the same time, the image style can be anything from the logo of a popular group to one's favorite cat. That is why the style is based on the empty canvas – symbol which contains any idea, image, logo or text and gives you the opportunity to express yourself.
A logo is a stylized set of creative tools — a toolbar, which is based on real tools for creativity. Instead of standard brushes and magic wands: inspiration, imagination, idea, and so on. However, the number and set of these tools may change (as in this toolbar) and users can add their own tools.
Thus, the style eliminates the barriers of style, taste, color preferences or plot. It's like just saying, "Put whatever you want in here."
