The world is becoming very competitive and more so in the field of website development and management. For business-oriented websites creativity is becoming the best distinguishing factor in the competition. You have to be outstanding in not only the web design and development but also in the website content. Even with a very attractive website, the value of click and visits will only be earned by the content on the website. Thus, it is important to be deliberate when it comes to content development.

A content guide is a set of standards used for effective communication of the brand’s personality. Web content should be well developed to communicate the brands’ personality without having to say anything. You need the visitor at the website to understand what you really are as a company and your values without mentioning them loud. To achieve this, a content guide is needed to inform the writing and styling aspects.

A content guide is a strategic pathway that explicates the uniqueness of the brand through the writing and styling of the website content. Well-elaborated and designed web content influences the interpretation of the web visitors of the brand’s distinguishing attributes creating situational awareness of the brand.

Content writing guide

Web content needs to be well written with proper word choice to communicate purpose without clutter. Three aspects are important in a content guide for writing and styling.

Brief

The attributes of your brand are best presented by the voice in your content. Planning out your content pieces with briefs can help you do this. Show how to do this in your content writing guide.

Writing

How the voice is delivered determines the tone of the content. The tone should be dynamic and not remain the same to accommodate the different scenarios and ideas in the content. However, it should work to deliver on the promises of the voice. The writing itself needs to make sense and work cohesively throughout the brand.

Style

Style is the general presentation of your content which refers to the formatting, grammar, punctuation and writing issues.  Who will think smart of you if your web content is full of grammatical issues? There are common mistakes that web content creators make. Among them are:

Incorrect content

Web content that isn’t clear

Punctuation issues

Spelling errors

It is important to ensure that the content throughout the web is not disjointed from the content structure and that it communicates the purpose of the brand.

Anchor Digital is a company that helps in making business and brands transit to digital systems. Anchor Digital helps with website development and creation of web content. They are experts in content making and you can be sure to have the best of their expertise in content-guided work. You can contact Anchor Digital for more information.