Farmer's Market
These are some tote bag and collateral design concepts for a farmer's market. Inspired by the work of Dick Frizzell and Charlotte Ager, the aim was to produce illustrations to encourage more people to attend the local farmer's market. This meant that colours had to be quite vibrant and engaging, with a recognisable style identity throughout. The tote bags were the main target output; serving a dual purpose as a carrier for a shopper's groceries, and a walking advertisement for the market itself. Overall, I'm pleased with the consistency of this series, and look forward to working with pencil in future projects.
Thank you to Raul Taciu (GraphicBurger) for the mockup template
