Upon joining ECMG as Marketing/ Creative Director my first task was to develop a strategy and approach to introduce ECMG as not just a consultant group, as it was founded in 2005. But now as a new company profile providing both consultant services but also one providing solutions both direct & through channel of their innovative product suite, CTS- Content Transformation Suite. The venue chosen was IBM IOD 2010, IBM being ECMG's largest partner and many of there existing and potential clients would be present at this major show.
The approach, messaging taken resulted in an immediate impact and awareness both by IBM, client base as to ECMG, their product, and value proposition. Most importantly as an emerging force in the ECM marketplace.