Flight Centre Travel Group
TE WIKI O TE REO MĀORI MONTH PROPOSAL
1-30 September 2020
I lead the design for our Māori language week campaign this year. Giving it a entirely new branding. This branding was used across out team as we created content for our 7 brands under the Flight Centre Travel Group; Flight Centre, Travel Associated, FCM Travel Solutions, Corporate Traveller, Stage and Screen, Travel Smart, and Travel Managers.
This years cross-brand core slogan is
“Proudly embracing the heritage of Aotearoa.”
Some of the content I created were as below:
- Used Te Reo Māori versions of logos
- Created a consultant Toolkit
- Feature video on Māori myths and legends
- Various social posts and content
- External and internal motion graphics digital screens
- Takeover web banners
- Custom designed eDM's
The triangular pattern used through the design was created by Juran Christopher Keith Haurua. The inspiration behind it was taken from research of Hawaiki which is known as the traditional Maori birth place of origin.
