Sodonuts is a brand that produces doughnuts for sugar lovers. Donuts are delicious and you can eat them almost everywhere.

The client wanted me to create a strong, happy, modern, and eye-catching brand image.

The purpose and Vision of Sodonuts are to provide the customers with a happy experience that meets their expectations. Make the most high quality, delicious donuts, and sell than with a fresh cup of coffee with space where they can relax and be creative. Sodonuts sells more kind of baked products and beverages.

Values: quality, taste, and that special hand-made feeling.


Brand Strategy: Handmade from scratch, fresh doughnuts. Going back to the basic values, and give customers space where they can let themselves be creative and inspired.

Brand Objective: Let's create together, unforgettable experiences.

Core Values: Driven by quality, inspired, vibrant, diverse, relaxed, and innovative.



Brand Personality: We are unique, talented, fun, innovators, creators, and makers, we love to spoil and relate to our customers.

Customers: Our customers are makers. We treat our customers how we will want to be treated. We want them to feel at home with us.

Unique Value: Sodonuts creates that spark of handmade inspiration, so it can become a masterpiece. We make our customers feel curious, engaged, and provide individuality.
Sodonuts brand has a uniquely friendly and fun personality. How people connect to us has a huge impact.

The logotype has been carefully chosen with fresh, sophisticated blends of colors. It's presented to the use of color as well as it's shape and form.
I created an energetic look using vibrant and natural colors, combined modern typography spirit of the brand. An ideal, natural, and strong brand image and packaging design for coffee and doughnut lovers. Hope you enjoy it!

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SoDonuts
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SoDonuts

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