I have been approached by a local online retailer who has just signed a 5 year lease in a good position in Sandton City. This new store concept needs to be an exciting forward thinking evolution of an existing successful high-end retail brand which you can select from the 5 choices below. It needs to appeal to a fashion conscious customer; a customer who wants to feel inspired to update their image with the latest trends. These mid to high income earners are discerning about their purchases, wanting quality and an environment that excites them. They need to feel engaged and relaxed in order to shop. The new store concept must take customers on a journey through the store from an attractive shop front to an inviting threshold and once across the threshold, it must entice customers to browse through all areas of the store before finally making an exciting purchase. I have chosen to design for the online store Kisua. This project was entered into the Loeries and I placed as a finalist in the competition.