Webpage designed for a hypothetical brand 'Seivalo'. This is a herbal cosmetics brand that has just launched in the market. The brand doesn't believe in mass production and makes customized products for each of their customers' need. The brand values nature and it's powers to heal everything. 

The two primary brand colors are selected as Sea Green and Muddy Waters. These colors are very close to the nature and can be found everywhere. Green being a color of growth and prosperity suits the brand perfectly while the shades of beige are inspired from the color of soil which is the source of life.

Sans Serif typeface is selected for the headings and body copies. The font has a very clean look and is legible in both small and big screens. High contrast between the text and the background is maintained throughout the project. This font is also selected for its modern look since the brand is trying to put up an image like that. Since, the words 'Herbal' and 'Ayurvedic' are automatically associated with old and traditional values, this modern font bridges this gap by putting up a modern outlook.

The webpage is designed keeping in mind the fact that, Seivalo is a startup and any potential customer would like to know before buying products, specially cosmetics. Therefore, a funnel approach is used while organizing the sections of the page.

Instead of directly persuading the customer to buy the products, the page provides them with information about the brand and its thinking. The initial few sections talk about what the brand is, what does it stand for and why should one buy the products. The section after this emphasizes on how each product will be curated just for them, according to what their needs are. Later on, the sections unfold into introduction of the core products and the option for exploring the product range is given at the end. The very last section gives an option to subscribe to the brand newsletter and follow it on various social media platforms.

Thus, this gives a user a broad idea first and gradually developing their interest in the brand and overall quality of the products, finally leading them to the shop and explore section.