GREST Packaging DESIGN
Design Brief / Keywords: GREST is a Mobile Refurbished Company. The client needed a packaging for the electronic devices which have more functionality and can be used after the device is taken out from the box. It should reflect the companies values like Recycle, Refurbished, Reuse, Utility, Emotional Connect, Circular Economy, Minimal design approach.
Color preference: Bright Colour as per logo
Emotions: Happiness, Building Memory and connect to customers, Marketing the product and Mouth Publicity.
Design Process Applied:
Brainstorming: Multipurpose, Reusable, Mobile, Pictures, Memories, Gift, Frame, Instagram tagging, Simple, Understandable, Family, Vacation, Capturing Memories with phone, Red.
User Research and Data Analysis : A well defined survey has been sent to the 50 users from age group of 18 to 50 years who uses smart phones to understand their idea about sustainable packaging box.
Questions asked :
Ideation and Prototyping: Design for after use, Photo frame cum Utility box, Desirable, Self explaining Mechanism, Functionality, Ideal for multiple products and uses.
Packaging Box Dimensions : 7"X6"X2"
Final Product: Final packaging after manufacturing
The Designed Packaging is Thoughtfully Designed for Mobile and Accessories, Trendy#relive your Memories, Solves Branding and Marketing Purpose, Forms Emotional Connect and user friendly.
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