Kent Convertibles is a brand of cigarettes that gives the smoker the choice of switching from regular to menthol tabacco.
The 5 minutes animation is a quest for the alternative, a journey through possibilities, dimensions
and space. Ultimately, the video should let you know there are at least two sides to every story.

 

The setting resembles a living structure, a shape shifting piece of architecture. It is a constantly 
transforming world in which vectors seem to have a mind of their own. 
Inside this world, the emergence of the 3d text 'Choose Your Colours’ generates an explosion of 
different coloured dust particles that swiftly turn into glowing beams of light. The coloured light 
spectrum overwhelms the set, creating a surreal atmosphere, as if the rays were flowing in from 
outer space. Next, the rays withdraw inside and the 3d text captures the light. We can see the 
colours trying to burst out of the shape, while the object hectically jitters, trying to hold everything 
in.