#yourownkitchen
#clientdiaries
#Feelthedigitalplus
Change is inevitable in businesses today. It is essential to accept and adapt with the pace of society to stay relevant for the consumers.
Masala pot grabbed the opportunity and used it to their advantage. They transformed themselves from LAXMI FOOD RESTAURANT (a 35-year old brand name) to MASALA POT (a western and modern cuisine restaurant.)
However, it is not just about changing the name. They observed a shift in people's food preferences. They saw the changing environment and the audience looking for a multi-cuisine taste.
Transforming a well-known brand was fun and at the same time, a learning experience for us too. " We added masala to their pot" by creating a new identity for them.
✅Brand logo
It was a task of commitment as logo is something that helps audiences identify and remember the brand. The logo which we created for Masala Pot, exactly resembles a pot with lots of spices and tasty food which are essential for Indian taste buds. Hence it instantly connects with the idea of #yourownkitchen. It makes you remember the name of the restaurant “MASALA POT”
✅Cards and Templates
We also created small cards and coupons for them which they wanted to give to the attendees of their events. We took care of every little detail for their templates and coupons so that they don’t miss out on giving complete information to their audiences.
Let us know in the comments below whether you liked our ideas or not.
#ClientDiaries #Branding #BrandDevelopment #Portfolio #IT #Startup #Dechcept
#clientdiaries
#Feelthedigitalplus
Change is inevitable in businesses today. It is essential to accept and adapt with the pace of society to stay relevant for the consumers.
Masala pot grabbed the opportunity and used it to their advantage. They transformed themselves from LAXMI FOOD RESTAURANT (a 35-year old brand name) to MASALA POT (a western and modern cuisine restaurant.)
However, it is not just about changing the name. They observed a shift in people's food preferences. They saw the changing environment and the audience looking for a multi-cuisine taste.
Transforming a well-known brand was fun and at the same time, a learning experience for us too. " We added masala to their pot" by creating a new identity for them.
✅Brand logo
It was a task of commitment as logo is something that helps audiences identify and remember the brand. The logo which we created for Masala Pot, exactly resembles a pot with lots of spices and tasty food which are essential for Indian taste buds. Hence it instantly connects with the idea of #yourownkitchen. It makes you remember the name of the restaurant “MASALA POT”
✅Cards and Templates
We also created small cards and coupons for them which they wanted to give to the attendees of their events. We took care of every little detail for their templates and coupons so that they don’t miss out on giving complete information to their audiences.
Let us know in the comments below whether you liked our ideas or not.
#ClientDiaries #Branding #BrandDevelopment #Portfolio #IT #Startup #Dechcept
