Phygital = Physical × Digital

Phygital Supermarket Worlds is the third episode of the Phygital Supermarket Trilogy.

By merging digital techniques and physical objects in playful and unexpected ways, Phygital Supermarket explores the possibilities of interactive architectural form and challenges the legibility and representation of everyday objects.

The convergence of digital and physical occurs in both geometrical and textural levels, as well as, in the architectural levels, and cinematic levels throughout the representation of the project. An object is able to be digitally "animated" while keeping the illusion of tactility. The same kit of object assets taken from the supermarket are re-combined, re-represented, and reinterpreted in different ways to compose five distinct worlds — Snack Bar, Farm, Warehouse, Food Store, and Cafe — around the supermarket ecology.

Phygital Supermarket Worlds defamiliarizes our relationship with everyday stuff and disintegrates objects and their representation in novel ways.

Phygital = 物质 (Physical) × 数字 (Digital)

《Phygital 超市世界》是“超市”三部曲的第三部。

通过以有趣和意想不到的方式融合数字技术和实物，Phygital超市探索了交互式建筑形式的可能性，并试图挑战日常物品的可读性和表达形式。

在贯穿整个项目的表达中，数字和物理的融合发生在几何层面，材质纹理层面，建筑层面以及影片拍摄手法层面。一个物体可以在保留仿佛可触摸的实体的感觉前提下，基于软件和数字技术背后的深层逻辑，具有动态变化的形式并且成为现实的一部分。这个项目重新组合了从“超市“中收集的同一套物体模型资产，然后以不同的方式表达并且赋予其不同的意义，最终创造了围绕着“超市”生态的五个风格迥异的世界——小吃店，农场，仓库，食品商店和咖啡馆。

《Phygital 超市世界》去熟悉化了我们与日常用品之间的关系，并以新颖的方式解离了物体本来是什么和它看起来怎么样。