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    “Zero Toxic” symbol is created to help and assist consumers to identify certain detergent products that do not contain any chemical. This new ide… Read More
    “Zero Toxic” symbol is created to help and assist consumers to identify certain detergent products that do not contain any chemical. This new identity symbol serves as a certification for a sustainable choice. The logo is designed in a way of straight forward and clean cut in order to catch people attention and make them easily to understand. It leads people to be more intelligent and to be more careful to choose the right detergent. Furthermore, to promote and introduce people deeper about this new identity symbol, an educating exhibition will support it. The deliverables will be conveyed through interactive design ( IPhone apps and microsite) and a pocket guide as an event collateral. A clean yet visually appealing are the look and feel that I want to portray. Users must be able to navigate the media without any confusion. The colours used are mainly the corporate colours (blue) and white to maintain the look and feel of the “Zero Toxic symbol itself. Read Less
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