The Watch Gallery
Is a store specialized in wristwatches. It opened its doors in Barcelona in 1988. More than 30 years of passion for fine watchmaking and luxury, seen as a balanced mix of craftsmanship and exclusivity.
This stablished institution asked us for a website in which they needed to combine a modern feel with tradition, a value closely linked to the store. They wanted to have legacy and trend, all in one place.
In addition, this website needed to be an online catalog of all their brands, compatible with the exquisiteness and exclusivity of all the products and services that they offer.
And finally, we had to achieve these two objectives by positioning The Watch Gallery in search engines above the large multi-brand portals that are their antithesis, both visually and in terms of trajectory and know-how.
According to what was asked of us, we had to create a perfect and complex machinery, like the ones you can find in The Watch Gallery.
We proposed a simple and efficient navigation on a modular structure in which watches are the protagonists. As soon as the users access the site, they already can feel the essence of the store and are able to associate it with tradition and excellence through the graphic elements, the clean and minimalistic design and the use of typography. These elements, together with subtle animations, contribute to transmit elegance, sobriety and contemporaneity, all in the right proportions.
Accessing any watch model does not imply renouncing to all these values: the fluid navigation and graphic consistency smoothly and with elegance, lets you move through the rest of the web.