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Norflo Logo and Branding



The story

The Norflo team approached me for support in optimizing their branding concept, as well as visual identity system .They wanted to have a rebrand because they felt a need of it , The old logo was well known but the design was weak and not versatile enough to become a brand , the major issue was that the old logo was more like a mascot / less minimal and the company wasn't able to use it on colored backgrounds and stationary .
and when the mark was used in a small sizes it use to fade out, the logotype was designed long ago in the early stages of the company and it was not well balanced.

My approach
After analyzing the problem of the original mark my role was to come up with a solid logo mark that will work in every situation and to fix the typography so looks modern and so balanced without losing the well knowing look that the company had earned over the years.






As a result , Norflo brand awareness increased by 33% 

Lets work together !

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Norflo Logo and Branding
2.2k
10.2k
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Published:

Norflo Logo and Branding

2.2k
10.2k
27
Published: