The administration of the city of Konin has developed a new strategy for the development of the city, the main focus of which has become "green energy": the positive energy of the place, the energy of people, the energy of social and economic entities.
The agency had to develop a brand that would fully reflect the new positioning of the city, speak of the desire for greater environmental friendliness and dynamism in the development of all spheres of society and infrastructure.
The PG team built the style on plastic forms, on flowing streams of energy, with the help of which it reflected the connection between the residents of the city and the place where they live, between the administration and other city structures, between sustainable and dynamic, between business and creative. The design team has developed a unique font and a comprehensive guide in which most of the points of interaction between man and the city have been worked out, thanks to which green energy penetrates into every cell of Konin.
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