The major goal was to make customers understand and value the opportunity for driving both Dry and Moist, and understand Cottonelle's ability to deliver on this and begin shifting behavior from Dry only events to promoting/driving both Cottonelle Dry and Moist at the same time.

 

Our work:
Consumer insights research, Communications strategy, Promotional graphics

 

Team: 
Marla Stough, Monica Diaz, Hansel Perez, Pablo Ulpiano

 

Case developed at the SVA Masters Program in Branding, directed by Christine Mau, Brand Design Director at Kimberly-Clark.

 

Images used for concept purposes only