ABInBev _ STELLA ARTOIS #APOIEUMRSTAURANTE
A successful way to help thousands of restaurants while
reinforcing Stella's presence in the food territory.
CP+B São Paulo
Challenge
To connect Stella Artois with the food territory in a relevant and credible way.
Context
Quarantine. Restaurantes closed. All brand activations canceled.
Solution
Instead of just talking about food/gastronomy, we decide that we should go beyond, helping our main partners (chefs and restaurants) to go through those challenging times - and offering our target a dinner to be enjoyed in the future.
Insight
Stella's target, urban and food lovers, was willing to help their favorite places to go through this challenging context. So, why not invest the advertising brand budget in order to make our target and our partners (chefs and restaurants) happy?
