The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive and exuberant energy which reflects the dynamic, vibrant nature of the brand. They debuted the typography through colorful face painting with positive inspirational maxims "Play Hard", "Make Your Luck", "So It Goes", "Go Go Go" and "Be Free". Working with renowned body painter Anastasia Durasova, we painted the models' face with strong geometric graphic and bold playful typography.
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Art Direction, Design: Sagmeister & Walsh
Makeup: Anastasia Durasova
Photography: Henry Hargreaves
Production: Group Theory / Ben Nabors
Retouching: Lutz & Schmidt
Hair Stylist: Gregory Alan
BTS Video: Brian Petchers