To demonstrate alcohol’s negative side effects (incoordination, loss of consciousness, impulsiveness and euphoria), the NationalPolice of Colombia decided to mix booze with its best ally: music. We recorded the same song and a video clip two times. One sober, one drunk.
McCann Colombia
Chief Creative Officer: Diana Triana
Creative Directors: Daniel González / Eduardo Aponte
Copywriter: Cristhian Arboleda / Juan Rojas
Art Director: Daniel Puentes
Production: Rino Films
