The goal of Samsung Smart School is to learn how to use technology in the classroom in order to bring about the methodological change needed in the 21st century. From the platform # TechnologyWithPurpose and with the aim of raising awareness among parents and teachers, they launched a campaign talking about the professions of the future that have not yet been invented.

Who: Samsung
Where: Cheil Spain
What: Idea, Copywriting and Art Direction/ Creative Supervision
When: 2019