Corporate identity for a restaurant Blooming Sense

The logo represents the unique Blooming Sense brand name, a characteristic of the restaurant - a coffee shop and a sign.
A lot of warmth and love have been put into the brand name: love for work, love for the team, for guests, for coffee and, in the end, many good feelings, blooming and beautiful.
The emblem (sign) is a fruit tree.
A tree is the highest natural symbol of dynamic growth, a symbol of the universe, a symbol of life itself and the family. Its branches, personifying diversity, depart from a common trunk, which represents the unity and interconnection of lives - as branches are connected with the trunk and roots, and human lives are fastened together.
In addition, the sign is not a simple tree, but an evergreen coffee tree, on which flowers and abundant fruits coexist harmoniously at the same time. Thus, the coffee tree represents the coffee experts working in the restaurant.

To make the tree as “friendly” as possible, all its branches are created on the basis of 3-size circles. Because it is the circle that symbolizes infinity, perfection and completeness.
The smallest of these cool ones also serves as the minimum faceted field of the logo.

Additional logo options have been developed to decorate the restaurant.
A special circle logo was designed for social media.
The horizontal version of the logo was designed for signage.

When creating the corporate identity, special attention was paid to natural and environmentally friendly materials.

Brown is serious. The color of the earth, wood and of course roasted coffee beans. It emphasizes coziness and comfort - coffee shops. This is the color of coffee, chocolate and cinnamon!

Red color is energy, movement, courage in making decisions. It is like a cry, and it gives rise to the corresponding associations: love, passion, speed, courage. The most powerful color for affecting emotions.
There is no better color for attracting attention.
This color is used to focus on details, but at the same time there is not a lot of it - so it doesn’t bother or irritate.
It is the color of matured coffee beans.

And cream color - luxury, grace, brightness and tradition. It has a soft effect, expands the space, facilitates the perception of reality, and gives confidence that everything will be in order.
The cream color is very light, so its shades are subtle. It can give off pink, yellow, green or gray.
Creamy - the color of whipped cream, refers to the "sweet" colors.
All colors of the sweet palette are warm. This does not include cold beige, bright white, cocoa gray, and other cold colors.
The colors are "tasty", "sweet", and therefore are perceived by most people positively. They create an atmosphere of warmth and tranquility.
It is the color of coffee with milk, butter cream, meringue ...