To celebrate Milan Design Week, Citroën decided to launch “Time to be my AMI” to present their latest model: the “Citroën Ami”.
Just like Milanese people, Milan moves fast, but it’s too stylish to run.
“Rush Life” aims to embrace this duality by combining dynamic cuts with bright colors.
Because being on time means nothing without being noticed.
Milan is where misfits fit.
That is why “Crazy Time” aims to celebrate the City without defining it.
A pigeon living inside and outside a tourist’s screen.
A moon turning into a plate.
A sad local joke.
Art Direction | Edoardo Serafini
School | IED Istituto Europeo di Design - Milano
Photos from the "Time to be my Ami" Event by Citroën