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    Tebello Mosenene, Strategy Marissa Ebanks, Art Director Objective: Bring life back to a struggling company's image. Target: 4-12 year olds, pare… Read More
    Tebello Mosenene, Strategy Marissa Ebanks, Art Director Objective: Bring life back to a struggling company's image. Target: 4-12 year olds, parents Strategy/Big Idea: Dippin' Dots is one-of-a-kind, just like kids. Insight: Kids should be celebrated for being who they are, kids. Solution: An integrated campaign to show that Dippin' Dots is the ice cream that kids deserve for being themselves. Skills Demonstrated: Concept, Strategy, Typography, Use of color, Aesthetics, Imagery, Simplicity Credits: Tebello Mosenene: Strategy, Design, Copy Marissa Ebanks: Strategy, Art Direction, Design, Illustration, Copy Read Less
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Our first objective was to refresh the Dippin' Dots logo. By introducing a light, rounded font and combining playful colours, we wanted to find a happy middle that would not only intrigue the child, but also gain the parent's trust.
Concept art for our new little friend, Dip Dot!
Watch Dip Dot come to life in the brand story we created!
Colourful ads will be placed in print and outdoor, spreading Dippin' Dots new messaging throughout the country.
Below is an example of a customizable print ad with stickers that a child can play with, making their own Dot and writing down their achievement for that day (also a great masterpiece for the fridge).
Dip Dot and other Dots would be spread throughout metro areas, delivering a variety of positive messages in their speech bubbles. not only is this a cute photo opportunity, but on the back the Dots bear a QR Code that leads to a download of the new application, Create-A-Dot, where they can create their own flavour and have a chance to have it become reality, all by designing a character that is as unique as they are. They can also learn more about Dip Dot & his adventures through the application.