PEDIGREE | GOOD BOY!
Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated, specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia. My task was to transform static elements into videos that are perfect for social, that will inspire people to buy sticks and slices for their beloved doggy friends.
For the first video, I had to create an animation to allow the organic insertion of graphic elements within an audiovisual composition. For the second video, I had to compose positive aspects of these products graphically. As a complement, sound effects are added to connect with the user in more senses. For the third video, I had to "design the interface of a game." In a straightforward but fun way, we invite the user to participate in a question and answer game that will be rewarded with the dream of your doggy friend.
