CLUSTAR 星云
服务 Service / 品牌设计 Brand Upgrade
客户 Client / CLUSTAR 星云
地点 Location / 苏州 Suzhou, China
日期 Time / 2020年8月 Agu. 2020
-（EN）
The new logo of Clustar retains the font and icon of the original logo, upgrades the color scheme from the original purple to the upgraded standard blue color of the new brand, and introduces more elements of the era and sense of science and technology. Move away from the current image of a tech company and create a more human and emotional storyline, while keeping up with The Times and showing the brand's youthful energy and limitless possibilities. Bright main tone reveals clear temperament, at the same time, the use of color psychology of the definition of blue, to the brand into the "security", "reliability" of the heart hint, for the brand's future marketing hormone injection.
-（CN）
CLUSTAR 星云新logo保留了原始logo的字型和图标，对配色方案进行了升级，从原来的紫色转变为升级后的新品牌标准色蓝色，引入更多时代感和科技感的元素。脱离当下科技公司固有形象，营造更具人情味、更富有情感的故事线，同时与时俱进，展现品牌年轻活力、具有无限可能性。明亮的主色调透露清晰气质，同时利用色彩心理学对蓝色的定义，给品牌注入了 “安全感”、“可靠性”的心里暗示，为品牌未来的市场营销注入荷尔蒙。
-团队 Team /
Creartive Director 创意总监 丨Sha Feng 沙锋
Art Director 艺术总监 丨Jiayi Lu 陆佳伊
Graphic Design 平面设计丨Li Peng李鹏, Kai Xu 徐凯
-联系 Contact /
sofengdesign@sofengdesign.com
www.sofengdesign.com
